Commercial
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Project Overview:
Spotter Showcase was an exclusive, invite-only event connecting the world’s most-watched creators with global brand leaders.
For this project, I edited together introductory sizzles for headlining creator talent and worked with a small team to create a recap sizzle for those unable to attend the event live.
Role(s):
Senior Video Editor (Contract)
Company Overview: Spotter empowers top YouTube Creators to accelerate their business and unleash their full creative potential by giving them access to the capital, software, knowledge, and community they need to succeed at scale.
Industry:
Fintech
Advertising
Artificial Intelligence
Creator Economy
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Company Overview: Spotter Studio provides YouTube Creators with an integrated solution for video brainstorming, research, and project planning. It's your all-in-one place to develop and organize high-performing video concepts, titles, and thumbnails solo or collaboratively with others.
Industry:
Artificial Intelligence
Creator Economy
Project(s) Overview:
Spotter Studio wanted to showcase the impact of their software on the YouTube channels of their power users and ambassadors, showing how it helped them ideate amazing video ideas and create titles and thumbnails that made them perform better than ever. The final videos were used for paid advertising, social channels, and the Spotter Studio website.
I interviewed the talent remotely to find interesting story angles and provided insightful questions to craft case studies that were authentic to their channels and personalities, with Spotter Studio at the core of their operations.
After assembling the soundbites and story, I instructed the talent to provide assets for B-roll coverage and finished the video edit.
Role(s):
Senior Video Editor (Contract)
Story Writer (Contract)
Producer (Contract)
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Company Overview: Amazon Launchpad is a program designed to support innovative startups and emerging brands by providing them with tools, marketing support, and resources to enhance product visibility and boost sales on Amazon. It helps new sellers navigate the competitive marketplace and reach a global audience more effectively.
Industry:
Retail
Project(s) Overview: Amazon Launchpad was looking to create both B2B and B2C marketing campaigns to educate and excite audiences about their unique offerings.
For the B2C campaign, I pitched having a pop-up demo booth in downtown Seattle where locals could try out new, innovative products and learn about everything Amazon Launchpad had to offer.
Their paid ads team was happy to report that it performed better than any other campaign in the team’s history.
For the B2B campaign, I led the Marlowe success story to showcase the results they achieved with the Amazon Launchpad team.
Role(s):
Director
Camera Operator
Senior Video Editor
Story Writer
Producer
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Company Overview: The Crown Channel is a new premium entertainment destination that combines gaming, pop culture, and real-time audience engagement with fans through Twitch interactivity.
Industry:
Gaming
Entertainment
Live-Streaming
Project(s) Overview: The Crown Channel launched many new shows every quarter, each requiring trailers, teasers, show recaps, sponsored integrations, social clips, and much more!
I supported all of those initiatives by:
Transforming VODs into recaps, teasers, and social clips with 72-hour turnaround times.
Turning proof-of-concept show ideas into fully realized, public-facing trailers.
Coordinating with talent, brands, and internal Amazon teams to request media assets and craft compelling stories.
My most notable contribution was creating the Chasing The Crown trailer and the tagline “dreamers to streamers” prior to the show’s first episode. It currently is on Amazon Prime Video’s show page.
Role(s):
Senior Video Editor
Story Writer
Producer
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Company Overview: Marlowe skincare prides themselves in making the best men’s hygienic products that have only what you need. It’s for the “no nonsense man.”
Industry:
Cosmetics
Beauty
Toiletries
Project(s) Overview: As part of Amazon Launchpad’s Premier program, we provided Marlowe custom visual assets including their own commercial for their landing pages and websites.
I sat in with the Marlowe team and Amazon Launchpad to conceptualize a commercial that represented their brand of minimalistic hygiene products for the demographic of "the no nonsense man.”
I then went out to create the commercial with a small team and turned it around within a few weeks.
Role(s):
Director
Director of Photography
Camera Operator
Senior Video Editor
Story Writer
Producer
Social & Other
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Brand Overview: Voyceme is North America’s fastest-growing manga and manhwa platform.
Industry:
Entertainment
Anime
Manga/Comics/Books
Project(s) Overview: Paid advertising was not cultivating community or driving the results that VoyceMe wanted. They were looking for a fresh and bold social media strategy to boost retention, loyalty, and network effects.
Marketing new I.P., especially comics or written works, is very difficult on social media platforms and requires a lot of consumer education. I proposed creating a VoyceMe cinematic universe where audiences could follow exciting shows celebrating and featuring their biggest originals and licensed works.
This involved short-form skits, reviews, and long-form experimental initiatives.
In the comments of many of these videos, audiences called them “the greatest ads they have ever watched.”
Role(s):
Head of Social Media Strategy
Director
Director of Photography
Camera Operator
Senior Video Editor
Story Writer
Producer
Talent
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Brand Overview: Foxy Mangaka is my personal YouTube channel and passion projects. It features the character “Foxy,” a quippy, Kitsune-masked manga writer on a mission to create one of the greatest English-originated manga and help others do the same.
Industry:
Entertainment
Education
Anime
Manga/Comics/Books
Project(s) Overview: As manga is one of my hobbies and passions, I found there was a lack of quality English-forward educational resources for anyone looking to write one.
I took it upon myself to see if I could not only make my own manga but also break down how I did it for others; using only a YouTube channel and my marketing expertise.
With just a few pilot videos, I’ve already amassed a following of 16,000 YouTube subscribers and over 500K video views on only two uploads.
I use this channel to test new strategies and growth initiatives.
Role(s):
Director
Director of Photography
Camera Operator
Senior Video Editor
Story Writer
Producer
Talent