My Corporate and Commercial Experience
I've crafted a diverse range of content, including sizzles, interviews, and advertisements, among others. Reflecting on my body of work, I've developed a particular fondness for longer documentary-style videos, and here's why:
Authentic Performances: Real people often deliver performances that surpass even the most charismatic leaders and paid actors. Their authenticity forms the bedrock of resonant and relatable narratives.
Building Impact: These videos provide the space to introduce concepts gradually, building anticipation for a rewarding conclusion that leaves viewers eager for more.
Meeting Audience Expectations: I firmly believe modern audiences crave more from their advertisements – a mission, a narrative, and a reason to care. Contrary to the assumption of shorter attention spans, I contend that viewers have evolved discerning tastes in today's digital landscape, seeking quality and substance over brevity.